Its centrepiece was the Wall of Fame Webspecial – an interactive live drawing board that features eight pens with which you can immortalise yourself. With eight pens to choose from, you can draw and illustrate alongside other users in real time. You can find inspiration, leave comments and share every drawing via social networks. Outstanding illustrations are posted on Facebook, which is where the dialogue with the users happens, too.

Guest appearances made by international artists turned the Wall into a stage and a live event: outdoor projections meant that their work could be followed live not just online but also in the real world. 

In the first month alone, a collaborative piece of art was created consisting of more than 40,000 drawings from people in over 100 different countries – unique user-generated content that was used for print ads.